Product Milestones

Menu

Our services

ProductMilestones services cover all key aspects from market assessment to product launch and marketing campaigns. Specific areas of expertise in support of our engagements include:

Market assessment

Product strategy

Go-to-market (gtm)strategy & planning

Product marketing

Product launch

  • Market sizing
  • Market segmentation
  • Market research
  • Competitive analysis
  • Primary research
  • Marketing requirements document (MRD)
  • Product requirements document (PRD)
  • Business goals
  • Go-to-market strategy
  • Marketing plan
  • Pricing strategy
  • Product positioning
  • Messaging strategy document (MSD)
  • Sales tools
  • Collateral/ROI & TCO tools/Analyst & PR Web content
  • Web content
  • Launch plan
  • Field & customer communication
  • Marketing campaigns

Market assessment

ProductMilestones assists clients in understanding industry trends, market sizing, growth, and clear market segmentation. This foundation assessment, paired with in-depth analysis of the competition, allows you to make informed decisions about product definition, features, and competitive positioning for successfully launching your product in the market.

Product strategy and definition

We help clients in conducting primary research (customer surveys and focus groups) to determine which product ideas and features appeal to the target customer base. Then, we create a complete set of marketing and product requirements documents, and assist with product and release management.

Go-to-market (GTM) strategy & planning


ProductMilestones can help assess the strengths and weaknesses of your existing product marketing capabilities using our multi-dimensional approach. Based on this analysis, we make strategic and tactical recommendations in the form of a marketing plan to align the marketing goals with overall business objectives.  In addition, we have also extensively analyzed competitive pricing models (both subscription based and non-subscription based) and strategy and provided a set of recommendations that can set help our clients compete effectively.

Product marketing

Our strategic approach to product marketing utilizes foundational product positioning and messaging at the core of all deliverables, which can include:

Messaging strategy document (MSD)

Sales tools

Improve the performance of your sales team and propel business growth, with:

Collateral

Create positive impression of your company in the eyes of prospective customers with:

  • Target market
  • Product positioning
  • Feature details
  • Customer testimonials
  • Product screen shots
  • Sales presentations
  • Competitive analysis
  • Product overview and technical presentations
  • Sales training
  • ROI/TCO studies
  • Web content
  • Data sheets
  • White papers
  • Solution briefs
  • Customer success stories
  • Marketing videos
  • Product usage videos
  • Analyst and PR materials

Product launch

ProductMilestones’ extensive experience with product launches allows us to recommend a solution that meets your launch scope and timelines. Working closely with your executive and management teams, we recommend and deliver launch- specific product marketing and PR deliverables that rise above the noise.  We create detailed and comprehensive product launch plans that cover all aspects, including, sales, support, professional services, field & customer communication, promotions/campaigns and legal.

Marketing campaigns

ProductMilestones has also launched a variety of integrated marketing campaigns that target IT as well as business decision makers. Campaign vehicles include in-product promotions, e-mail, direct mail and print advertising. Our campaigns follow consistent messaging to integrate all call-to-action deliverables (collateral, white paper, success stories, marketing & product videos) to attract new prospects and to retain your existing customers.