
Welcome to ProductMilestones
ProductMilestones specializes in product strategy, positioning, and strategic marketing for U.S. and international corporations and emerging firms in the B2B & B2C software arena. Our industry expertise covers AI, data management, business intelligence, infrastructure software and applications, and consumer software, including social networking and mobile services.
Our services
ProductMilestones services cover all key aspects from market assessment to product launch and marketing campaigns. Specific areas of expertise in support of our engagements include:
Market assessment
Product strategy
Go-to-market (gtm)strategy & planning
Product marketing
Product launch
- Market sizing
- Market segmentation
- Market research
- Competitive analysis
- Primary research
- Marketing requirements document (MRD)
- Product requirements document (PRD)
- Business goals
- Go-to-market strategy
- Marketing plan
- Pricing strategy
- Product positioning
- Messaging strategy document (MSD)
- Sales tools
- Collateral/ROI & TCO tools/Analyst & PR Web content
- Web content
- Launch plan
- Field & customer communication
- Marketing campaigns
Market assessment
- Market sizing
- Market segmentation
- Market research
- Competitive analysis
Product strategy
- Primary research
- Marketing requirements document (MRD)
- Product requirements document (PRD)
Go-to-market (gtm)strategy & planning
- Business goals
- Go-to-market strategy
- Marketing plan
- Pricing strategy
Product marketing
- Product positioning
- Messaging strategy document (MSD)
- Sales tools
- Collateral/ROI & TCO tools/Analyst & PR Web content
- Web content
Product launch
- Launch plan
- Field & customer communication
- Marketing campaigns
Our customers
ProductMilestones has helped many emerging and established software firms. Some of our satisfied customers include the following:









"The ProductMilestones team was able to learn complex technology in a short timeframe, created a well thought-out sales qualification process and was instrumental in our company re-launch after an acquisition."
Tom Miura, Former COO, Versant Corporation
"ProductMilestones followed a rigorous process-oriented approach to align the executive management, engineering and marketing to achieve consistent product messaging. Upon re-positioning of our products, they created technically accurate and comprehensive collateral, white paper and sales tools, and launched two effective campaigns."
Ron Bissinger, Executive Vice President, Finance and Corporate Development, and Chief Financial Officer, PointBase, Inc.
"ProductMilestones consultants were able to come up to speed with our technology and value proposition very quickly. They enabled us to position and launch our new product line effectively in a matter of three months with effective sales tools and marketing deliverables. Their "back-to-fundamentals" approach allowed us to deliver clear value messages to our prospect base, and get better feedback and support from analysts and thought leaders in our industry."
Dan Poirier, former V.P. of Sales and Marketing, Saqqara, Inc.
